Legal

Terms of Service

Last updated: 17 May 2026

1. Acceptance of Terms

By accessing or using Lumina ("the Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, please do not use the Service.

These Terms apply to all visitors, users, and anyone else who accesses the Service. We reserve the right to update these Terms at any time. Continued use of the Service after changes constitutes acceptance of the new Terms.

2. The Service

Lumina provides AI-powered personal style and colour analysis tools, including:

  • Seasonal colour palette analysis based on user-submitted colour samples
  • AI-powered personal stylist chat
  • Wardrobe inspiration and curation tools
  • Style guides, blog content, and educational resources

The Service is provided "as is" and we reserve the right to modify, suspend, or discontinue any aspect of the Service at any time without notice.

3. Acceptable Use

You agree not to use the Service to:

  • Violate any applicable law or regulation
  • Transmit any harmful, offensive, or malicious content
  • Attempt to reverse-engineer, hack, or disrupt the Service
  • Use automated tools to scrape or extract content without permission
  • Impersonate any person or entity
  • Engage in any activity that could damage, disable, or overburden the Service

We reserve the right to suspend or terminate access for any user who violates these terms or uses the Service in a way we deem harmful or inappropriate.

4. User-Submitted Content

When you upload images or submit information to Lumina (such as photos for colour analysis or messages to the AI stylist), you retain ownership of that content. By submitting it, you grant us a limited, non-exclusive licence to process it for the purposes of providing the Service.

Photos uploaded for colour analysis are processed in your browser and are not stored on our servers. Images uploaded for AI analysis features are sent to our AI provider (Anthropic) and are not retained after the response is generated.

You are responsible for ensuring that any content you submit does not violate the rights of any third party or any applicable law.

5. Intellectual Property

All content on the Lumina Service — including text, design, graphics, software, and the AI-generated style analyses and recommendations — is owned by or licensed to Lumina and is protected by applicable intellectual property laws.

You may not reproduce, distribute, modify, or create derivative works from any content on the Service without our express written permission, except for personal, non-commercial use.

The Lumina name, logo, and brand are trademarks of Lumina Style. All rights reserved.

6. Disclaimers

Style and colour analysis is subjective. The seasonal colour palettes and style recommendations provided by Lumina are AI-generated and based on the colour information you provide. They are intended as a helpful starting point, not a definitive professional assessment.

Results may vary. The accuracy of your colour analysis depends on the quality of your photo and the accuracy of the colour samples you submit. We recommend taking photos in natural daylight without filters for best results.

Shopping links. Any shopping links or product recommendations provided through the Service are for convenience only. We do not endorse any specific retailer or product, and we are not responsible for the content, pricing, availability, or quality of third-party products. Some links may be affiliate links.

THE SERVICE IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

7. Limitation of Liability

To the fullest extent permitted by law, Lumina shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or in connection with your use of the Service, including but not limited to loss of data, loss of profits, or any other damages.

Our total liability to you for any claim arising under these Terms shall not exceed the amount you have paid to us (if any) in the twelve months preceding the claim.

8. Termination

We may terminate or suspend your access to the Service at any time, with or without cause or notice. Upon termination, your right to use the Service will immediately cease.

You may stop using the Service at any time. If you wish to have your session data deleted, please contact us.

9. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

10. Changes to Terms

We reserve the right to modify these Terms at any time. We will indicate changes by updating the "Last updated" date. Your continued use of the Service after any changes constitutes your acceptance of the new Terms.

We encourage you to review these Terms periodically for any changes.

11. Contact

If you have questions about these Terms, please contact us:

Lumina Style
Email: hello.lumina.style@gmail.com
Contact Form