Our Story
Style Intelligence for Everyone
Lumina is an AI-powered personal style and colour analysis platform built on one belief: great style advice shouldn't be reserved for those who can afford a personal stylist.
Why We Built Lumina
Seasonal colour analysis has been around for decades, but access to a qualified image consultant costs hundreds of pounds and isn't available to most people. Generic online quizzes miss crucial nuance — and almost none of them were designed with darker skin tones, natural hair, or older adults in mind.
We set out to change that. Lumina combines the precision of professional colour analysis with the accessibility of AI, delivering a genuinely personalised experience for every person who uses it — regardless of age, background, budget, or body type.
How It Works
Upload a Selfie
Take or upload a clear photo in natural light. Our canvas tool lets you sample your exact hair, skin, and eye tones directly from the image.
Get Your Palette
Our AI analyses your colour harmony and assigns you one of 12 seasonal palettes — from Cool Winter to Warm Autumn — complete with your best and avoid colours.
Style with Confidence
Chat with your AI stylist, build a capsule wardrobe, get outfit verdicts, and browse curated shopping boards — all personalised to your season.
Our Values
Radically Inclusive
Traditional color analysis was designed for a narrow slice of people. Lumina was built from the ground up to work beautifully across all skin tones, hair textures, ages, and body types.
Science-Backed
Our 12-season colour palette system is grounded in established colour theory and seasonal analysis — the same framework used by professional image consultants worldwide.
AI-Powered, Human-Centered
We use Claude AI by Anthropic to deliver nuanced, personalised style guidance — not generic charts. Every recommendation is tailored specifically to your features.
Privacy by Design
Your photos are never stored on our servers. Analysis happens in the moment and your style profile is linked only to an anonymous session — not your name or email.
Ready to discover your colours?
Your perfect palette is a selfie away. No account required — start free in seconds.