Cool Summer

Best Colours

Wear these closest to your face for maximum flattery.

Colours to Avoid

These clash with your natural undertone and can make skin look dull or sallow.

Styling Tips

• Avoid stark white — it will overpower your delicate colouring. Opt for soft white or icy white instead
• Your colours are deliberately muted and powdery — resist the urge to "brighten up" with vivid or warm colours
• Soft layering of similar tones creates a beautifully refined, tonal look
• Rose-gold jewellery suits you better than yellow gold or bright silver
• Grey is a true neutral for you — wear it as freely as others wear black or navy

Your Best Neutrals

Understanding Cool Summer

Cool Summer is often described as the most "classic" and refined of all the summer palettes. It has an understated elegance — never flashy, always polished. The Cool Summer palette is built around colours that are soft, cool, and gently muted.

The key qualities of Cool Summer colouring: cool undertone + low-to-medium contrast + muted chroma. The colours that flatter Cool Summer are not vivid or bold, but rather like a landscape on a grey, overcast day — beautiful, cool, and subtly toned.

The Science of Muted Colours

When we describe Cool Summer's colours as "muted," we don't mean dull or unflattering. We mean that the colours have a slight grey or cool undertone added to them, reducing their vivid saturation. This greyness in the palette mirrors the natural greyness visible in Cool Summer colouring — the ashiness of the hair, the coolness of the skin, the softness of the eyes.

Wearing a muted, cool colour near your face creates harmony. The colour echoes your natural tones rather than fighting them.

Building a Cool Summer Wardrobe

Soft, cool, and muted should be your three watchwords. The Cool Summer palette covers a surprisingly wide range:

Your neutrals: Soft white, charcoal (a warmer alternative to black), cool medium grey, soft navy, and rose-taupe all serve as versatile base pieces.

Your colours: Lavender, periwinkle, dusty rose, soft teal, muted sage green, powder blue, and mauve. All are beautiful, refined, and unmistakably cool.

What to avoid: Any warm, vivid, or earthy tone. Bright orange, golden yellow, terracotta, and warm browns will clash with your cool palette and make your skin look sallow.